What is GOZAI ?

Our Values

"Why are there things and experiences that resonate with people's hearts?"

Nature is a great economist. She makes no mistakes. Those most suited to survive are those who can live with her and be content with little. That's the law of the universe.

These are the words of Lafcadio Hearn, and GOZAI resonates with this value system.

However, in contemporary society, there are aspects that seem indifferent to the values mentioned earlier, such as the destruction of the natural environment and wars. Recently, the Japanese clothing production industry seemed to be in a similar state.

We believe that things that touch people's hearts and human heartstrings are created from the hearts, souls, and attitudes of people who have respect and awe for nature and the work of our great predecessors.

GOZAI respects the unseen and the power inherent in nature, guiding its activities accordingly. Encountering people who resonate even slightly with GOZAI's attitude is the most important value for us.